Covenant Health, a not-for-profit, community owned hospital system in East Tennessee, needed help auditing their 80+ web properties to determine how best to unify and redesign the system of websites.
Our team started with in-depth user research. We performed moderated user interviews and remote task testing to determine the usability of the current websites. In addition to interviewing patients & caregivers, we interviewed prospective doctors and nurses about the employment experience.
We performed a content audit of all websites and found duplicated information across the system. This audit, along with insights from user testing, led the team to decide to unify all the websites under one parent website.
In order to unify all the sites into one consistent experience, we created a design system. This allowed our team to easily scale the new design to accommodate all of the content we we’re combining. This design system creates cohesion and a consistent look and feel for a website that has over well over 1,000 pages. Interested in more of my thoughts on design systems? Read the Article
My Role
User Experience Director
USA Triathlon approached Designsensory to help them overhaul their current membership platform. The current platform look and feel and functionality was outdated and needed a redesign to better meet the needs of athletes.
Our user research identified key issues with the sign up process which we fixed through our new onboarding process. We also found out users were hitting dead ends when they go no results. We mapped out key user flows and found ways to remove pain points and remove unnecessary steps. My team and I designed a robust design system that we were able to apply across the dashboard.
Triathlon athletes now have an easy-to-use platform to sign up for new races, view leaderboards, stay connected to their community and manage their membership.
My Role
User Experience Manager, Lead Designer
Biltmore needed a team that could help transform their outdated digital experience into a mobile first design. They needed help optimizing funnels that would drive visitation, booking, and visitor spending at Biltmore Estate.
Designsensory updated Biltmore’s entire digital presence, from a redesigned ecommerce website to an elevated ticketing and booking experience, and a robust video and photography library for a fully redesigned main site.
In the ecommerce redesign, we performed tree testing and card sorting of the previous store and found users struggled with the confusing categories and lack of consistent filtering. Our redesign of Biltmore Shop led to a 55% YoY increase on the first Black Friday after launch.
Familiarization tours, location scouts, detailed planning and cataloging of products, on-site workshops across multi-functional teams, copy and content audits, all centered on a foundation of user experience research and insights, have led to significant updates across Biltmore’s digital sites.
My Role
User Experience Manager
Muze is an online music platform built by music teachers for music teachers. The platform provides teachers and students with useful tools including a tuner, a metronome, the ability to record clips and share notes and files.
When this startup partnered with Designsensory, my role was to oversee the product design of the platform and map out the initial key user flows. This included onboarding, creating lessons and editing sound settings. From there, my team created a design system that we used to progressively enhance the platform.
Since then, my team has iteratively improved the platform based on user feedback. This includes adding group lessons and improvements to audio quality. All of our hard work led to the platform being nominated for a Webby in 2023.
My Role
User Experience Director
The Tennessee Department of Environment and Conservation approached Designsensory to revamp their Official Visitors Guide App.
We began with user research to identify key pain points with the current iOS & Android apps. We then used these insights to rethink the app architecture and look and feel. We focused on improved onboarding and using geolocation to show users parks near them. We created robust search and filtering ability based on our research. This allowed users to easily find parks based on the activity or accommodation they we’re searching for.
The app also allows users to explore trails with live GPS tracking on and offline. Users are able to download park PDFs to enhance their visit and earn badges for each park the visit.
tnstateparks.com/about/tsp-mobile-app
My Role
User Experience Director
College for Tennessee approached Designsensory to build them a brand new website that featured helpful educational tools that would connect students to higher education and career options across the state.
Our team began with a user experience research study of three competitor websites that featured college finders, budgeting tools and interest profilers. We gathered insights based on our study to determine what did and didn’t work from their tools. We then used that data to build a suite of tools for the College for Tennessee website.
The college and career finders both feature a robust filtering system to help students quickly find options that are a good fit for them. We created intuitive, multi-step questionnaires to help students create interest profiles and monthly budgets. Now high school students across Tennessee are using this site to help connect them to the education and career options that best match their interests and needs.
My Role
User Experience Director
When the COVID-19 Pandemic hit in early 2020, the State of Tennessee reached out to Designsensory to create a resource to help Tennesseans stay up to date on the latest information.
Finding information fast can mean the difference in saving lives and supporting those who may have contracted COVID-19. Our team focused on creating easy-to-find content and tools focused on prevention, symptoms, screening, testing sites, COVID-19 data and insights to stay informed.
The website focuses on delivering three key pieces of COVID-19 state-related information. It provided daily county level COVID-19 cases and associated data. Second, the website identifies hospitalization rates and all associated major data points to stay informed. Third, the website provided tools to find testing sites and screening tools to help identify symptoms.
Dynamic daily data was powered by technical integrations using Tableau data visualization software. To ensure up-to-date testing site information our development team aggregated a continually changing database through a geolocated map.
To ensure the website connects with as many Tennesseans as possible, key information has been translated into Spanish and the entire website was audited with Axe for ADA Compliance to make it accessible as possible for people with disabilities.
My Role
User Experience Director, Lead Designer
Clean Freak approached Designsensory about modernizing their family of ecommerce websites that sell cleaning products. One of our team’s biggest challenges was solving how to categorize 1,000s of products split into dozens of categories.
User research indicated search was the primary way users were finding products so our team featured it prominently in the navigation. We also developed a three tier mega menu to help users drill directly into their desired product categories with as few clicks as possible. We established page templating that helped create consistency across the family of websites.
The final product is a mobile-first ecommerce experience that gives Clean Freak’s users quick searching, clear navigation, advanced product filtering and a seamless checkout process.
My Role
User Experience Director
This project is very special to me as it was an idea I dreamt up and sold to one of our long time clients with a napkin sketch. I love the beautiful Cades Cove loop and had long felt it needed an app to help enhance the loop experience.
The Cades Cove guide ensures visitors will see and learn all about the beauty in Cades Cove. We wanted to build a tool that was easy to use and available on both iOS and Android. Wifi is limited to nonexistent on the loop, so we ensured the app would work well even when offline. We used geolocation so that users would be able to locate where they were on the loop or surrounding trails.
The Cades Cove app allows guests to view points of interest as a list or within a customized, interactive map. Visitors can click on the points of interest to provide photos, quick facts, hidden treasures and related content, enhancing their experience in nature. Once they are done exploring the loop, users can share their favorite stories of exploring the loop with other users.
My Role:
User Experience Director
The Great Memphis Chamber approached Designsensory to help them build a brand and website to promote Memphis as a great place for businesses looking to invest in a diverse workforce. Memphis has over 40k black owned firms and is the #1 US market for women-owned business growth (American Express Study, 2017)
We built a custom microsite that features the advantages of working in Memphis, inclusion initiatives, location and infrastructure and workforce information. We supplemented this content with immersive regional maps and highlights of the area’s top industries.
Our goal was to showcase the quality of life, and the movers and shakers who help make Memphis the vibrant town it is today.
My Role
User Experience Director
When The Tennessee Department of Economic Development approached Designsensory to help develop a new campaign and family of websites to capture our state’s culture of excellence, we wanted to brag a little bit about our home state. We wanted to tell the state’s story in a richer, deeper way, showcasing the landscape, the people and the passion for quality that makes this a great place to live and work.
After designing the main site, I extended the TNECD look and feel across all county ECD sites in Tennessee. We built a flexible design system to create efficiencies and a consistent experience across the entire family of websites.
My Role:
User Experience Manager, Lead Designer
We wanted to optimize key funnels on the Old Dominick site like signing up for a distillery tour and finding where to purchase products. We recruited a panel of users split between desktop and mobile for qualitative insights and heat mapped the site for 2 months to identify click patterns and usage trends.
We identified pain points along key conversion points and optimized those funnels as part of the new design. The site architecture focuses on ease of product findability both online and in finding a store near your location. The new website features updated product pages with callouts for tasting notes, proof and better tells the story of the spirits.
Our team delivered a beautiful website that blends Old Dominick’s proud heritage and commitment to innovation with a modern design. We shot new product photography to make Old Dominick’s spirits the star of the show. We paired this with updated typography and imagery to create a look that is distinctly southern, classic and sophisticated.
My Role
User Experience Director
