The Tennessee Department of Environment and Conservation approached Designsensory to revamp their Official Visitors Guide App.
We began with user research to identify key pain points with the current iOS & Android apps. We then used these insights to rethink the app architecture and look and feel. We focused on improved onboarding and using geolocation to show users parks near them. We created robust search and filtering ability based on our research. This allowed users to easily find parks based on the activity or accommodation they we’re searching for.
The app also allows users to explore trails with live GPS tracking on and offline. Users are able to download park PDFs to enhance their visit and earn badges for each park the visit.
tnstateparks.com/about/tsp-mobile-app
My Role
User Experience Director